Women Over 50 Are Often Disregarded by Marketers. Here's Why That Needs to End Now

In the immortal words of Debbie Ocean (aka Sandra Bullock), "You would've loved it." Marketers are especially adept at anticipating trends--or at least quickly catching up and cashing in before a wave passes us by--but there's one opportunity that's been largely ignored for years: women over 50. Just imagine if you'd been paying more attention...